RUBiS is committed to expanding its Ultra Shop Concept in Jamaica

Petroleum marketing company RUBiS Energy Jamaica Limited demonstrated their high level of commitment to consumers with the role out of another Ultra Shop concept convenience store

Alain Carreau (right), Chief Executive Officer of RUBiS Energy Jamaica makes a point to Don Wehby, Group Chief Executive Officer of Grace Kennedy during the Grand Opening of the RUBiS Ultra Shop on Manor Park Service Station on Thursday November 30, 2017 in Kingston.

“Globally the increase in competition in the petroleum trade has placed significant pressure on fuel margins. Learning from this experience, we introduced the RUBiS Ultra Shop to provide a robust non-fuel revenue stream which adds value to our Rubis network.

Our Ultra Shop incorporates best practices and standards from more mature international markets. We have strategically taken these steps to make our business more resilient not just for today, but for the long-term future,” revealed Alain Carreau, the Chief Executive Officer of RUBiS Energy Jamaica.

According to Carreau, the introduction of the Ultra Shop to Jamaica’s consumer market has enhanced the retail experience at RUBiS service stations, bringing the network closer to more mature markets such as USA and Europe.

Dealers are supported with proven processes such as category management, merchandising and vendor management. “The Ultra Shop offers services that are aligned with the needs of our consumers, catering to consumers’ on-the-go lifestyles.

The Ultra Shop is convenient not just to passing motorists, but also to the dynamic surrounding communities,” added Carreau,

Customers now have access to a brand-new food service area with offerings such as gourmet hot dogs, along with sandwiches, patties, pastries, snacks, fruits, coffee, and ice-cream. This Ultra Shop also caters to busy customers who wish to dine and use the complimentary Wi-Fi service.

“We have established strategic partnerships with leaders in the fast moving consumer goods industry; including Wisynco Group, GraceKennedy, Nestle, Automotive Arts, Sagicor Group and others to provide a new platform to deliver their products across the length and breadth of Jamaica,” said Carreau.

“As we approach the Christmas period, these new RUBiS Ultra Shops are a clear demonstration of our commitment to the development of Kingston and its environs as a major business hub of the Caribbean,” said Carreau.

The CEO promised that RUBiS will be introducing many more Ultra Shops across the island in the coming year.