Fitness brand Reebok and design firm Gensler have partnered in a new “Get Pumped” campaign to reimagine gas stations as fitness hubs, where people “can prioritize their mental and physical wellness as they say petrol-powered cars continue to become obsolete
The goal is a country where a gym and restaurant are no more than a few miles away,” according to the companies, noting that there will be more than 71 million autonomous vehicles on the road by 2030.
“So, what do you do with all of those perfectly-placed fuel stations in every community? Turn them into fuel for our bodies instead,” says Reebok
The concept would be developed for three different types of gas station locations:
The Network: As in major, interstate rest stops where travelers can stop and “generate energy through spinning and boxing, Crossfit, Les Mils and a running trail.”
The Oasis: As in the larger gas station that commuters pass on small, local highways. Reebok and Gensler would turn these locations into recharge zones, “to capitalize on the type of mental and physical rest those commuting need.
There are real food offerings from a farm to table eatery to a juice bar, as well as yoga and meditation pods. The exterior will provide sustenance in the form of an herb garden, and outdoor wheels where you can run in the fresh air.
"The Community Center: These are the local, “small town gas stations” that would be transformed into four different ways for communities to enhance their healthy life. People would be able to recharge electric cars and attend nutrition classes inside the auto repair shop
“The minimart will offer local, healthy food, and pop-up trucks will offer rotating Crossfit and spinning classes so there’s no lack of access for healthy options
”“This design work with Gensler allows us to imagine a future where there is zero barrier to entry for an opportunity to work out and be healthy. Consumers may not need gas stations anymore, but instead of wasting them, we’re recycling them and maximizing the space so that they become places of community,” says Austin Malleolo, head of Reebok fitness facilities.
Alfred Byun, designer at Gensler, adds: “We envision our cities of the future to have a network of fitness oases between home and work where you could stop and recharge more than just your car. Imagine an option to leave the traffic jam to unwind with yoga, get your Crossfit Fix, or pick up a green juice and your weekly farm share all in one place.”
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