MAPCO, an owner of nearly 350 fuel stations and convenience stores located throughout the Southeast United States, has selected Gilbarco Veeder-Root™ to modernize its in-store and forecourt infrastructure.
MAPCO has chosen Gilbarco’s Passport Point-of-Sale System, EMV-ready Encore 700S dispensers and Applause™ Media System to promote sales and loyalty through an enhanced customer experience, while driving efficiency into its operations.
“Switching to Gilbarco’s Passport POS system offered a number of advantages in terms of meeting our guests’ needs, and it supports our primary goal of creating a great customer experience,” said MAPCO’s Vice President of IT, Kevin Brunger
“As we evaluated all the POS options available on the market, Passport stood out with its grocery-store level functionality, intuitive design and dependable operation.
Our staff grasped its operation quickly, and that helps meet our guests’ needs for convenience and speed. It also interfaces seamlessly with a variety of cutting-edge technologies while increasing our selling opportunities from forecourt to checkout.
In addition to all these benefits, Passport will also allow us to quickly enable EMV, both inside the store and on our forecourt,” concluded Brunger.
“As one of the industry’s leading retailers, MAPCO has ambitious and innovative plans to grow its business. We’re excited to deepen our partnership with MAPCO and facilitate its growth by helping it effectively leverage Gilbarco’s Passport POS and Insite360 across its entire network,” said Eric Bagden, Director of Retail Solutions, Gilbarco.
Conversion to the Passport POS System, for the first 40 sites, is slated to start in May. Remaining sites will be converted during the summer with the full conversion expected in November 2018.
In addition to its choice of the Passport POS System, MAPCO also optimized its forecourt by upgrading to EMV-enabled Encore 700S fuel dispensers.
MAPCO has 346 corporate-owned convenience stores operating primarily in Tennessee, Alabama, and Georgia with additional presence in Arkansas, Virginia, Kentucky, and Mississippi. Owned by COPEC, a South American-based retail company, MAPCO operates company stores under the banners MAPCO Express, MAPCO Mart, Fast Food and Fuel, Favorite Markets, Delta Express, and Discount Food Mart. For more information about MAPCO, please visit www.mapcorewards.com.