Gas Pump TV and Bennet sign partnership deal to deploy interactive fuel media platform

Bennett Pump Company, one of the world’s largest fuel dispenser manufacturers, has committed to a long-term partnership with Gas Pump TV, the leader in interactive fuel media, to deploy a program aimed to increase fuel retailer forecourt and in-store sales.

The subsidy program will help to soften the financial blow to fuel retailers for EMV fuel dispenser upgrades. EMV fuel dispenser upgrades are required in order for fuel retailers to comply with updated credit card authentication standards, and are estimated to cost gas station owners in the U.S. an estimated industry total of $5-7 billion by October 2020.

The new program is available to fuel supply wholesalers, distributors and jobbers across the country and enables fuel suppliers to provide GPTV to their customers in a fully funded, pump-integrated video and merchandising platform. The program is designed to make it easier for fuel suppliers to extend their services and leverage the GPTV platform as a simple, cost-effective, added-value solution for their customers.

GPTV is the nation’s leader in interactive fuel media and the second largest fuel media network by viewership. GPTV reaches fueling consumers daily with a mixture of national, localized and paid-for content. The New Orleans-based company, founded in 2010 with a four-location pilot, reaches more viewers ages 18 to 49 than any broadcast television network. GPTV provides the largest mix of value and capabilities to retailers, advertisers, and consumers of any fuel media network.

Bennett Pump Company is one of the world’s largest fuel dispenser manufacturers, serving customers globally in over 85 countries. Since 1919, Bennett Pump Company has been a global leader in engineering, design and manufacturing of fueling technologies for the transportation industry.

Bennett and Gas Pump TV’s partnership comes subsequent to similar deals struck between the two other major fuel dispenser manufacturers and fuel media companies: Gilbarco and Outcast Media, and Wayne and Gas Station TV. In these deals, Outcast received $100 million and Gas Station TV more than $300 million to deliver media at the gas pump throughout the United States.