Ireland: Maxol launches easyWash with easytrip

Maxol, Ireland’s leading family owned forecourt and convenience retailer has partnered with mobility solutions specialist, easytrip, to launch easyWash, a drive in car wash and go solution for customers who want to keep their vehicles in pristine condition.

The new service allows Maxol customers to use their easytrip tag at a participating Maxol car wash without getting out of their vehicle and receive 20% off a deluxe maxWash car wash from Monday to Friday. Customers can simply drive up to a maxWash car wash at any participating Maxol service station, press the easytrip button, the easytrip tag will beep, and the wash will commence as normal.

The driver doesn’t need to go into the shop to get a ticket, or put in a code for the wash and can simply drive away once the wash is complete. The fee is automatically deducted from the tag holder’s account. EasyWash is currently available at 17 Maxol sites and will be rolled out to over 30 sites by the end of 2018.

Commenting on the partnership with easytrip, Maxol CEO, Brian Donaldson said: “At Maxol we’re all about making life that little bit simpler for our customers and this digital payment solution from easytrip certainly achieves that. It’s the little things that make a difference to our customers and helping them to keep their cars in top notch condition is part of our array of services for people that are pressed for time but still want to maintain quality in their lives.

I’m delighted to partner with Colin Delaney and easytrip, using the latest payment technology to give back time and create a better solution for our car wash customers hassle-free.” Commenting at the launch of easyWash, CEO of easytrip, Colin Delaney, said “Our research has shown that we are a nation who like to look after our vehicles and we are delighted to be expanding our easytrip tag service with easyWash.

Ireland is becoming a cashless society and our service compliments this very well – you can use our tag to park at over 30 car parks nationwide, travel through toll plazas, and now wash your vehicle – all cash-free, with no need to look for change or get out of your vehicle to pay. For us it’s about making motoring easier and less complicated for drivers.”