Shell celebrated the grand opening of Shell Select, the first-ever Shell branded convenience store in the United States.
Shell Select provides a consumer-focused retail convenience store experience to customers featuring a broad range of high-quality, locally inspired, freshly prepared food and beverage offerings, all served in a relaxing and friendly environment, according to Shell.
"We are excited to offer a new and unique experience for our customers. Shell Select is different from traditional convenience stores in that it provides high quality, fresh, culinary-inspired food and beverage options for customers who are on the go, and it also provides the ability to get in and out at your own pace without being slowed and without feeling rushed," the company said.
The 2,221-square-foot c-store pilot is located in Louisville. The city was chosen for its vibrant local culture and for being known for its unique food and beverage offers. Shell said it anticipates rolling out additional Shell Select locations throughout the U.S. in the coming years.
"We know that our customers have continuously evolving expectations, and we work hard to meet and exceed them. In the U.S., we are continuing to focus on perfecting our customer offering and services in the convenience stores, and will continue to do that with further concepts stores in the near future, to ensure we have gotten it right before we begin scaling more broadly," the company stated.