Aral and Auchan launch 'My Auchan' c-store in Luxembourg

Luxembourg’s leading service station operator Aral and Auchan Retail Luxembourg have joined forces to launch the country’s first My Auchan convenience store in Schifflange.

Aral’s Schifflange service station is the first in Luxembourg to adopt the My Auchan concept, giving customers the opportunity to combine their visit to the service station with a quick and easy shopping experience including a range of fresh products to eat in or take away.

Customers will now be able to purchase everyday groceries and other essentials. “We noticed that our customers’ habits were changing, particularly when it came to what they expected of our stores”, explains Managing Director of Aral Luxembourg Romain Hoffmann.

“We hope that this new store concept, developed in conjunction with our partner Auchan Retail Luxembourg, will allow us to meet demand with a highly appealing grocery offering in addition to our cutting-edge range of Ultimate fuel products”.

“We have lent all of our expertise in the field of grocery shopping to the My Auchan project, along with our experience in Luxembourg’s multicultural market. This latest development will provide customers with quick and easy access to a high-quality local offering”, explains Cyril Dreesen, Managing Director of Auchan Retail Luxembourg.

The My Auchan grocery offering is much more extensive than the range of products currently sold at the Aral service station, offering customers a wider selection of fresh products, fruit and vegetables along with ready-prepared meals to eat in or take away.

The offering includes a large number of Auchan-branded products, along with a wide range of local and organic products. The Petit Bistro range has also been adapted to incorporate lots of new products.

About Aral Luxembourg S.A.: Established in Luxembourg in 1957 as a supplier of high-quality fuels and lubricants, Aral now operates 47 service stations across the country, making it Luxembourg’s leading service station operator. Aral made its name through its innovation in the field of exclusive new fuels with the introduction of its Ultimate diesel with a cetane rating of over 60 and its Ultimate 102 petrol.

In 2008, Aral also introduced the Petit Bistro concept, which has become synonymous with fresh sandwiches prepared on the premises and a range of hot drinks. Aral became part of the BP group in 2002.

About Auchan Retail Luxembourg: Having been introduced in Luxembourg in 1996, the brand now offers several different grocery shopping formats, including a hypermarket, a superstore and 4 Auchan Drive collection points, and currently has over 1,000 employees.

Auchan Retail Luxembourg is a subsidiary of Auchan Retail - the 35th-largest employer in the world with a presence in 17 countries. Auchan Retail is a committed trader - a trader that is changing to reflect the changing times we live in and one that endeavours to cater for today’s omnichannel consumer who has become far more conscious of their buying habits and their health with the aim of changing their way of life.