Etisalat appoints 24 Group as digital media partner across 100 ADNOC service stations

DUBAI, United Arab Emirates: 24 Group, digital outdoor media specialists, today announced its appointment as Etisalat’s digital media sales partner across 100 ADNOC Distribution Service Stations in the UAE.

This partnership is a result of the recent five-year agreement signed between Etisalat and ADNOC for the deployment of a cloud-based digital signage advertising network. The digital signage initiative will be rolled out across 100 ADNOC Distribution service stations, making it the UAE’s largest digital out-of-home advertising (DooH) network with a national-wide coverage.

24 Group has been selected as Etisalat’s exclusive digital media sales partner to promote and sell advertising across the network of digital LED screens at service stations managed by ADNOC Distribution. The screens are high definition engineered to captivate and capture the interests of any visitor at ADNOC stations.

The main differentiator in operating this first of a kind advertising network is the exclusive big data capability, which will aim to disrupt the traditional advertising models to make it more engaging between the brand and the customers by empowering them to target customers on profiles, behaviours and interests with an improved return on investment.

Francisco Salcedo, Senior Vice President, Etisalat Digital, said: “We are very pleased to have 24 Group, a leading digital advertising and media company, as our exclusive media partner in our digital signage project with ADNOC Distribution. Today, the majority of enterprises opt for digital solutions that facilitate the management of their businesses and services to bring efficiency and productivity across their organisations.

We look forward to working closely with 24 Group in leveraging the space of ADNOC Distribution’s service stations, creating new revenue streams for all stakeholders.” Fadi Mohammed, Managing Director of 24 Group, said: “With the consistently changing face of media, clients are always on the lookout for the most dynamic ways to advertise their products and services.

This strategic partnership will allow us the opportunity to cater to specific demographics, presenting clients targeted messages based on their customised choice of audience in a convenient and efficient manner.”

As per the scope of the agreement with ADNOC Distribution, Etisalat will be responsible for providing this turn-key signage solution which includes digital screens, a content management system on its cloud, connectivity, and maintenance and operations from its 24/7 IoT Command and Control centre.