İrfan Yiğit, Board Member of Ttec, Bilgin Çiftçi, General Manager of Rossmann, Richard Appelbaum, CEO of the Divan Group, Cüneyt Ağca, General Manager of OPET, Alp Önder Özpamukçu, General Manager of Koçtaş, Vedat Aluf, the owner of Automix vehicle maintenance products company, Bahadır Elezoğlu, Marketing Manager of Lipton and Niyazi Önen, Chairman of Dardanel (Left to Right)
OPET is making a giant retail move to turns its "Fullmarkets", located at more than 1600 stations, into a retail chain named "Ultramarket" with more than 1000 products in 10 categories.
"At the first stage, we have transformed 20 stations in İstanbul, Ankara, İzmir and Balıkesir into Ultramarket. By the end of this year, we are planning to turn our nearly 100 stations into retail outlets. We expect the grocery revenues' share in the total turnover to be 15 percent" said Cüneyt Ağca, General Manager of OPET.
OPET will provide a wide range of products in its new concept Ultramarkets, ranging from food to personal care, from technology to toys, from home appliances to auto accessories. OPET will be co-operating with giant brands such as “in bakery by Divan”, “Koçtaş”, “Starbucks on the go”, “Lipton”, “Dardanel Mister No”, “Rossmann”, “Automix” ve “TTec" to offer today's consumers the most important convenience products at a reasonable price and in a fresh/clean/high-quality manner under a single roof. As part of this change, OPET will also introduce children and family toilets.
At a recent press conference, Cüneyt Ağca, General Manager of OPET, said “We, in OPET, act with the vision of being with our customers at every moment of life and continue to be the most preferred brand for our customers for 12 years with our new products and services, the systems we have set up for customer satisfaction and our social responsibility projects. In our petrol stations, we offer alternative services to our customers as well as all kinds of vehicle needs. And now, we are setting higher standards and turning our grocery stores at our stations, which are open at all hours of the day and night, into retail outlets.” said Cüneyt Ağca.
“As part of this change, we have turned 20 stations in İstanbul, Ankara, İzmir and Balıkesir into Ultramarket. By the end of this year, we are planning to turn our nearly 100 stations into retail outlets. We have improved the quality of the products we offer, increased the variety of products and aimed to make our stations a living space for our customers where they can have a pleasant time."