Event: Petroleum Istanbul 2019
Date: 28 – 30 March 2019
Venue: Tüyap Fair Convention and Congress Centers
Fuel stations are transforming in Turkey. The shifts in consumer preferences depending on economic developments bring along the changes in products and services offered by fuel stations. Buying habits and expectations play an active role in the continuous development of services and products, bringing competition to a higher quality level and providing maximum benefit for consumers. Fuel stations are transformed into quality enterprises that can meet all the needs of consumers and can be easily accessed in daily life.
Fuel stations which are shaped according to the sense of quality and diversified services, play an important role in drivers' preferences. In Turkey, fuel stations almost become a “living space” by fullfilling consumer needs alongside the fuel sales. According to a survey, one of the most remarkable subjects the drivers pay attention in a fuel station is “reliability”. Approximately 60 percent of the drivers give importance to reliability when selecting a fuel station, and the gas quality and prices are followed by this criterion.
An important criterion for the consumer is availability of a convenience store within the fuel station
While service speed, free water and oil level checking stand out as more important criteria for women rather than men, availability of a convenience store in the fuel station is reflected as an important criterion for all consumers in the surveys. The age group of 45 and above gives importance to additional services such as car cleaning and car washing, whereas they give less importance to campaigns comparing to younger age groups.
It becomes imperative to keep up with all the developments in order to use this great potential correctly, to achieve customer satisfaction and customer loyalty. Especially if you want to reach the generation “Y” that shapes everything according to the digital world.
In addition to the services they offer, fuel stations are also diversifying non-fuel product sales and the convenience stores within the facility by introducing new products and services to consumers ranging from coffee chains to ready-made consumer products, consumer electronics to automobile maintenance products and from new generation restaurants to electric vehicle charging point.
Today, we witness how the fuel stations improve and evolve, and how they are restructured according to the expectations and demands of the customers. This change seems to never end.
Energy giants come together
The visitors of “Petroleum Istanbul 2019” fair to be held in Istanbul on March 28-30, 2109 with the concept of “Smart Technologies, Smart Stations” will have the opportunity to review these developments closely. In addition to bring together regional and international energy giants, International Petroleum, LPG, Lubricants, Equipment, Convenience Store Products and Technology Exhibition, being held for the 14th time this year, will also introduce the representatives of convenience store products and non-fuel sales products since these items hold a significant place in non-fuel sales at the fuel stations.
Petroleum Istanbul, which welcomed approximately 30 thousand visitors with the participation of 250 companies and 800 brands celebrating its 20th anniversary in 2017, is one of the largest and most visited fairs in the energy sector in Europe, Middle East, North Africa and Asia. It is an important cooperation platform for national, regional and international energy companies, bringing together all energy related public institutions and organizations with the private sector, particularly the Ministry of Energy and Natural Resources and EMRA (Energy Market Regulatory Authority). It is the right place to follow new products / services, business models, developments in the sector and innovations for all stakeholders and leading companies of the industry. Istanbul, which has a significant geographical location and has become a hub, has a great advantage in terms of hosting this Grand Meeting by being a bridge between Europe, Asia, MENA region in both land and sea transportation.
In order to discover the developments in the regional marketplace and its potential, the impact of seeing them on-site will be much greater impact than reading 1000 articles about the new trends and requirements in the area. This important meeting, to which owners of more than 12,500 gas stations in Turkey and almost 15,000 industry professionals are invited, is a window that reveals all the global changes for the dealers and visitors.
While providing an opportunity to learn about developments and new trends; acquire information and generating the road map of the industry with hosted buyer programs, seminars, workshops and sessions in Petroleum Istanbul; the event will also create a significant setting to gather public institutions and organizations that operates in the sector with consumers and decision makers together.
To find out more about Petroleum Istanbul, please visit http://petroleumistanbul.com.tr/en/