Malaysia's largest e-wallet, Boost, and Shell Malaysia officially announced the availability of the e-wallet payment service at 800 Shell stations nationwide.
The partnership aims to enhance customers’ retail experience at Shell stations by providing them with an alternative payment method. With this collaboration which began in April 2019, the e-wallet service is now available in more than 80% of the Shell stations across the country.
The response to this e-wallet payment option has been encouraging, motivating both Boost and Shell to make this service available at all Shell stations nationwide by end May 2019.
The CEO of Axiata Digital Services Sdn Bhd, parent company to Boost, Mohd Khairil Abdullah shared the inspiration behind the collaboration, “Boost was first launched for mobile prepaid users to reload their mobile credit but since getting our e-Money license from Bank Negara Malaysia, our e-wallet features have gained a lot of traction.
We are excited to play a leading role in turning Malaysia into a cashless society, in-line with the Government’s ambitions. “We wanted customers to be able to pay for their goods and services in a convenient and safe manner. As such, we see this partnership as providing more convenience to our users, because now they can use our e-wallet at Shell stations nationwide,” he added.
Shairan Huzani Husain, managing director of Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd echoed the sentiment, “Our customers are digitally savvy and technology plays an important role in their day-to-day lives. Hence, partnering with the nation’s leading e-wallet enables us to offer them the additional option to pay with their Boost e-wallet when fuelling up with Shell fuels and grabbing their favourite treats at Shell Select.
“We are constantly looking to offer Malaysians a more convenient and enhanced retail experience, to help make their life’s journeys better,” Shairan stated. Customers can enjoy hassle-free payments, easy money transfers, e-vouchers, e-gifting and prepaid top ups through the Boost e-wallet, which can be downloaded from the App Store (for iOS users) or the Google Play Store (for Android users).
The local e-wallet platform now has over four million registered users and over 80,000 merchant touchpoints, and growing.