Cepsa will present its service stations network in Mexico in Onexpo 2019, the most relevant convention of the hydrocarbons industry in the country, to be held from 5 to 7 June in Veracruz. The company will present there its project and value proposal.
The opening of its service stations network in Mexico represents another step in its international expansion and a reinforcement of its business model. The company, which will operate in the country under the Red Energy brand, is transferring to the Mexican market the successful model developed in Spain and Portugal. The proposal is based on product quality and customer service, backed by its 90 years of experience in the sector.
In the initial phase, the company's goal is to open more than 150 points of sale in the next two years and achieve a market share of 4% in the long term. The company thus aspires to become a key actor and contribute to generating competitiveness in the Mexican energy market.
Red Energy's first station will be located in Tlalnepantla de Baz (State of Mexico) and the company plans to progressively grow in other states of the country. According to Álvaro Díaz Bild, Cepsa's Sales Director, “Mexico is a priority country in our 2030 strategy and the liberalisation of the market offers great potential for a company like Cepsa.
"We seek to bring value to the country by offering solutions for mobility and we are confident that we can continue to expand our presence in the Mexican energy sector.” said Bild.