BP launches loyalty scheme for UK customers and fleets

BP has announced the launch of a new customer loyalty programme, BPme Rewards, across the BP retail network in the UK.

BPme Rewards offers customers the option to earn and redeem BPme Rewards Points, for the first time, with the choice of using either the BPme app or a physical card, to collect points.

BP Plus Fuel Card customers will benefit by collecting points via the new loyalty programme. Fleet drivers will also have the chance to earn little treats and big rewards in store, as well as from the online catalogue.

Equally, fleet managers will benefit from the programme as their drivers' experience just got more rewarding; incentivising drivers at no extra cost to fleet managers.

BP UK’s fuel card manager Jo McDonnell said: “BPme Rewards is our exciting new personalised loyalty programme that allows drivers to earn points on fuel and in-store purchases at BP’s UK forecourts, with double the points on BP Ultimate fuels. It's all about personalisation and instant redemption and we hope it brightens their day.”

Customers will earn points on both their fuel and shop purchases, including M&S products, and double points on BP Ultimate fuels with Active technology.