Alimentation Couche-Tard Inc. has announced that it has entered into a definitive agreement to make a strategic investment in Fire & Flower Holdings Corp., a leading independent cannabis retailer based in Edmonton, Alberta.
Fire & Flower currently operates or licenses 23 cannabis retail stores in Alberta, Saskatchewan and Ontario, a wholesale distribution division in Saskatchewan, and the leading HiFyreTM digital retail platform designed to connect consumers to the world of cannabis.
This investment will provide Fire & Flower with additional capital to further accelerate their expansion strategy.
"This strategic investment by Couche-Tard, one of the world's largest retailers, is transformative for Fire & Flower," shared Trevor Fencott, Fire & Flower's Chief Executive Officer. "The support of Couche-Tard's world-class leadership team, coupled with their capital strength and impressive international footprint, provides us with outstanding opportunities for aggressive growth."
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