Freshstop at Caltex launches it's 'cash back' rewards app

FreshStop, the largest and fastest growing convenience store retail brand in South Africa, has launched its Rewards App that enables customers to earn cash back simply by shopping at one of its more than 300 FreshStop at Caltex stores located around South Africa.

Unlike other brand loyalty apps, the new FreshStop Rewards App actually means customers get cash back into their bank accounts when they purchase items at a FreshStop store.

According to Joe Boyle, Director at FreshStop, customers are looking for technologies that will enhance their shopping experience. “Convenience stores in the US are already offering shoppers mobile apps that offer customers digital rewards, fuel discounts and mobile payments. And artificial intelligence (AI) has started shaping the shopping experience with AI technology learning to build smart shopping baskets for customers.

“Everyone is promoting loyalty programmes but these programmes need to be simplified. As the first forecourt convenience retail brand in the country to launch a rewards programme, we are engaging with our customers by offering them great products at great prices that means they get cash back in their pockets.

They will also be among the first to get to know about our special promotions and take advantage of them. We know it’s not price alone that keeps customers loyal. Simplicity, recognition and a smile are still the best incentives,” says Boyle.