Selecta partners with OKQ8 to introduce Starbucks on the go solution in Sweden

Selecta has signed a partnership with Scandinavian fuel supplier OKQ8, which will see the company introduce the Starbucks on the go unattended coffee solution throughout Sweden.

The Starbucks on the go solution is designed to replicate the experience of a Starbucks coffeehouse, providing a self-serve coffee machine and a coffee-shop inspired counter complete with Starbucks branding.

This agreement builds upon the existing partnership between Selecta and OKQ8 in Denmark, and the solution will initially be trialled in seven fuel stations in Sweden, while further stations will introduce the Starbucks platform at the start of 2020.

According to Selecta, approximately 130 fuel stations throughout Sweden will be equipped with Starbucks on the go platforms by the end of Q1 2020 as a result of the partnership. Andreas Fetscher, head of business development at Selecta Sweden, said: “We’re delighted to offer Starbucks on the go throughout Sweden.

“OKQ8’s broad network of stations, recognised brand, and focus on sustainability aligns with the Starbucks concept and we’re excited to create a unique coffee experience for OKQ8’s customers.”

Fredrik Ahlengärd, head of shop and categories at OKQ8, added: “The aim of this agreement was to find a strategic partner who can help us develop our coffee offering and we’re convinced that Selecta will be the right partner for us.

“We’ve been operating Starbucks on the go for many years in Denmark with great success and we are pleased to introduce the brand to Swedish customers.” Starbucks extended its licence agreement for the Starbucks on the go solution with Selecta last year, allowing Selecta to continue operating the platform in the European market.