Enel X , as part of its strategy for developing and providing services in the financial sector, has concluded an agreement to acquire - subject to the authorisation of the Bank of Italy - a 55% stake in the capital of PayTipper.
The Institute Payment agreement with a widespread network of points of sale that offers its customers financial services that facilitate people's daily lives.
Francesco Venturini, (pictured) manager of Enel X , said: " This agreement represents a further step forward in the growth strategy in the payment services market and ensures a widespread presence on the territory with access to the PayTipper network of stores. Our goal is to offer people a complete range of financial solutions ranging from digital payment to the possibility of choosing the points of sale closest to your home ”.
"The entry of Enel X into the social structure of our company opens, for PayTipper, new growth scenarios that will allow us to expand the range of services we offer to citizens and companies, in innovative and exclusive ways," said Angelo Grampa - CEO of PayTipper - who adds: "The competence and know-how in the field of payment services, which PayTipper has built up over the years and which are recognised by the market, will contribute to making Enel X a protagonist in this sector".
Enel X , with the purchase of the majority stake in PayTipper , will be able to access a network of sales outlets consisting of about 5 thousand stores distributed throughout the country (of which about 3 thousand are direct and 2 thousand partner points), offering a complementary payment service to the one proposed by Enel X Financial Services through its digital platform.
The goal is to reach even private individuals who continue to carry out transactions in authorised stores and which together represent over 60% of payments in Italy. Enel X intends to use the two channels, digital and physical, in a complementary way to respond more effectively to customer needs.
Access to the physical channel and greater penetration of the territory will therefore allow the expansion of new customer acquisition methods and the promotion of products and services offered by Enel group companies.