Convenience-store chain Enmarket has rolled out a new customer rewards program called Enjoy Rewards.
Enmarket’s Enjoy Rewards will enable customers to earn fuel discounts by buying fuel or diesel fuel as well as food and other merchandise inside the store. Those discounts can amount to $2 off per gallon on fuel purchases.
“This rewards program provides significant savings for our customers and also maximizes convenience,” said Brett Giesick, president of Savannah, Ga.-based Enmarket. “Participants will be able to earn and redeem rewards at any of our 125 stores.”
Enmarket is No. 55 on CSP’s 2019 Top 202 list of c-stores by store count. Other features of the program include a coffee club, frozen beverage club and roller grill club, each of which awards a customer a free item after six purchases, plus a free annual birthday reward.
Enjoy Rewards also offers registration rewards such as a one-time 10-cents-a-gallon discount and five free fountain drinks or coffees. Customers may pick up a card at any Enmarket location and can register the card online or on the Enmarket Enjoy Rewards mobile app to start redeeming their fuel discounts.
From there, Enmarket customers have the option to either use the physical card or enter their phone number at checkout to access their accounts and rewards. In addition to providing access to the rewards program, the card can be activated as a method of payment, called enPay. When customers pay for their fuel with enPay, they earn 10 cents off each gallon purchased in that transaction. The enPay card allows customers to make transactions using a secure PIN after linking the card directly to their checking account.
Paytronix Systems Inc., Newton, Mass., developed the software that powers the rewards program, while ZipLine, Portland, Maine, powers the payment platform. Last year, Enmarket became one of the first c-store chains in the United States to adopt Skip Checkout, a self-checkout service that allows customer to skip register lines and pay for purchases instantly via Skip’s smartphone app.