Neste has been ranked as the most sustainable brand within the fuel industry according to Finnish consumers. The Sustainable Brand Index™ study interviewed a total of 9,480 Finnish consumers, aged 16 to 75, on several brands.
The ranking shows how sustainable a brand is perceived to be by consumers, and why. The respondents evaluated brands on criteria based on environmental and social responsibility. The basis for the ranking is the UN Global Goals for Sustainable Development (SDG), and the study also digs deep within specific focus areas relevant to each industry.
"I am delighted to see that also consumers value our purpose to create a healthier planet for our children and the efforts we have made in sustainability. This encourages us even more to carry out our ambitious plans to reach carbon neutral production by 2035", says Salla Ahonen, Vice President for Sustainability at Neste.
The Sustainable Brand Index is Europe's largest independent brand study focused on sustainability. Based on more than 58,000 consumer interviews conducted in the Nordics, the Netherlands and the Baltics annually, it aims to highlight the value of sustainable branding and increase the knowledge on sustainability within branding and communication.