David Jones and BP unveiled plans to open another 21 gourmet convenience stores in Melbourne and Sydney by the end of the year.
The expansion, part of a joint venture, will bring the total number of dual-branded sites to 31 in the country. According to David Jones and BP, the stores have all been carefully designed to cater to the expectations of busy, urban customers, offering David Jones’ food-for-now and food-for-later options, prepared meals and groceries.
Seven of the partner stores are planned for opening in Melbourne in the following suburbs Merrifield, Clyde, Epping, Caroline Springs, Eltham, Greenvale and Kingsway. Fourteen sites are earmarked to open in Sydney in Kellyville, Marden Park, Seven Hills, Willoughby, Caringbah, Mosman, Sydenham, Penrith, Thornleigh, Asquith, Engadine, Peninsula, West Ryde and Ourimbah.
David Jones and BP stated all partner sites will also have a select range of the David Jones Food offering available to order on Uber Eats. Brooke Miller, BP Australia vice president sales and marketing, said the management knows consumer needs are changing, especially with the current pandemic.
“Our strategy to lead the transformation of convenience retailing in Australia is resonating with our customers who lead busy lives and want easy access to healthy and delicious food, alongside BP’s other high-quality products and fuel offers,” Miller said.
Pieter de Wet, managing director David Jones Food, said both companies have been delighted with the performance of the 10 trial stores in Victoria and New South Wales, and the feedback and response from customers had been very positive.
“We are excited about the next phase of the rollout and the opportunity to share our quality offering with even more customers in Victoria and New South Wales,” he said.