Parkland Corporation announced it has acquired the license for the exclusive use of the On the Run trademark in the majority of U.S. states.
The acquisition positions Parkland to expand On the Run across the U.S. to create a unified, North American convenience store brand. “We are excited to expand the On the Run convenience store brand across the U.S. and harness the advantages of our scale,” said Ian White, Senior Vice President, Strategic Marketing & Innovation at Parkland.
“As we continue to advance our ambitious growth strategy, the time is right to create a unified, North American retail and convenience store brand. On the Run is an established retail brand that we can quickly and efficiently scale by leveraging the capabilities we have established in the Canadian market.”
The strategic rationale for this acquisition includes:
Expanding On the Run across the U.S. to create a unified North American convenience brand;
Capturing efficiencies through common brand collateral, product assortments, private label product ranges and operational continuity;
Opportunity to re-brand our existing U.S. convenience stores and efficiently incorporate the On the Run convenience brand to newly developed sites;
Greater optionality and a strong convenience store foundation for future U.S. M&A activities;
Support the organic growth of our dealer business by providing an enhanced, bundled offer that combines a leading convenience store brand with multiple forecourt fuel brands.
“The On the Run retail brand provides a solid platform for our continued U.S. growth,” added Doug Haugh, President, Parkland USA. “Building on our existing On the Run brand image, product assortments and private label goods in Canada, we look forward to meeting the convenience needs of our U.S. customers under the On the Run banner.
Our U.S. customers will enjoy enhanced interior and exterior rebranding elements, larger and brighter canopies and a variety of new product offerings, all backed by their same local and friendly service teams.”
Through this acquisition, Parkland has acquired, for a one-time fee, the perpetual license for the exclusive use of the On the Run trademark in the majority of U.S. states. The deal includes an option to purchase the On the Run U.S. trademark together with the license owner’s On the Run franchise business.
About Parkland Corporation
Parkland is an independent supplier and marketer of fuel and petroleum products and a leading convenience store operator. Parkland services customers across Canada, the United States, the Caribbean region and the Americas through three channels: Retail, Commercial and Wholesale.
Parkland optimizes its fuel supply across these three channels by operating and leveraging a growing portfolio of supply relationships and storage infrastructure. Parkland provides trusted and locally relevant fuel brands and convenience store offerings in the communities it serves.