Mangalore Refinery and Petrochemicals Ltd (MRPL) is all set to make its much touted foray into sales of petrol and diesel through its retail outlet chains from this year end.
The company will market these petroleum products in India through 115 locations predominantly across Karnataka and North Kerala under the HiQ brand. H Kumar, managing director, MRPL said the company will go in for an optimum mix of company-owned-company-operated (COCO) and franchisee models.
Out of the 115 locations, 90 will be spread across Karnataka and the rest 25 in North Kerala districts. The locations have been chosen keeping in mind the transportation costs involved, Kumar said adding the company, an ONGC subsidiary, has taken a conscious decision to keep this cost down to the least.
Share this:
