Neste, a leading producer of waste and residue-based renewable fuels, has released its revolutionary concept pertaining to making online and mobile shopping eco-friendly.
CleanTrail is a simple plugin for existing apps that enables businesses to enrich their webstores with a environmentally conscious delivery option.
When a store or service provider chooses to implement the plugin into their websites or app, it will be displayed as a simple checkbox on the checkout page.
This also offers an awesome opportunity for partner companies to incorporate an ecologically beneficial service.
After selecting the sustainable delivery—the product and or service will be sent to the customer using only renewable fuels, for example, Neste Renewable Diesel.
But that’s not all. The plugin doesn’t only offer more responsible delivery options, service providers can also implement other functionalities, enabling customers to choose from a variety of renewable packaging choices, or giving them the opportunity to reuse aging containers.
This innovative mobile service enhancement offers customers the opportunity to di their part in helping to protect the environment that encompasses them.
The special delivery will unfortunately cost a little extra, however, the option is integrated into a reward system that ultimately benefits the customer in other purchases later on.
CleanTrail is a part of Neste’s innovation driven Pre-order the Future project that focuses on product and service ideas within five topics: public spaces, entertainment, travel, learning, and mobility.
All concepts are currently under public vote via the project website.
The winning concept will be revealed October 2016, with a real prototype following shortly after.
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