Top fuel card markets are France, Germany, Italy, Spain & UK

MarketResearchReports.Biz has announced addition of new report “Fuel Cards In Europe, Top 5 Markets, 2010-2020: France, Germany, Italy, Spain And UK” to its database.

The European top five commercial fuel card markets are worth 50.7bn. In recent years the proportion of fuel purchased on fuel cards has increased and a number of smaller, independent oil company fuel card issuers have emerged. In 2015, fuel card volumes across the top five markets grew 1.9% totaling just less than 42.2bn liters. Germany is the largest fuel card market in Europe and accounts for 32.2% of fuel card volume sales across the region but the popularity of fuel cards varies across the continent. Verdict predicts that growth in the top five fuel card markets is likely to come from the UK as small fleet vehicles turn to fuel cards to reduce transport costs.

Over the last five years the numbers of fleet vehicles in the top five European markets (France, Germany, Italy, Spain and the UK) have been slowly growing as card eligibility levels are reduced and the fleet sector faces increasing competition from foreign companies. This trend will continue to grow as fuel prices begin to rise towards 2020, forcing fleets to use fuel cards to lower transport costs and remain competitive.

Supermarket fuel cards bring potential threat. Supermarket retailers that launch their own fuel cards provide a large potential threat to the French and UK fuel card markets as they have the ability to easily target fleet vehicles, which will be the highest growing segment of the market towards 2020. Many fleet vehicles in the UK and France use supermarket sites due to their low pricing and have already built up a level of loyalty and familiarity with certain sites and retailers. In order to expand this usage by small to medium fleets, supermarket retailers should consider launching their own fuel card, as Intermarch and Auchan have done in France.

Foreign fleets to cause volume growth in top five markets. The proportion of fuel card volumes sold across most of the European top five to foreign fuel cards will increase year on year towards 2020 as international trade levels increase. Since the European economic crisis of 2008-2009, international trade levels have been rising as markets have recovered and foreign fuel cards have made up larger proportions of total fuel volumes. This has been made a key segment of the market for card operators wanting to increase fuel card volumes over the next five years to target.