Tesla prepares for official launch in the UAE

Self-driving and electric automaker Tesla is set to enter the Middle East region this month, with a launch event in Dubai on 13 February.

Tesla's launch in the UAE will mark its first official presence in the Middle East.

The American company has already advertised number of job roles for their Dubai service centre including service advisor, service manager and service technician.

Even with the current lack of sales and service support in the region, many UAE residents have already bought into the self-driving Tesla vehicles, having had them imported into the country from abroad.

The UAE – and specifically Dubai– is focussing heavily on increasing the number of electric-powered cars on the road.

Last year, it was announced up to 10 per cent of the new vehicles purchased by government bodies with huge transportation fleets will be electric and hybrid cars.

The move is part of the Dubai Green Mobility Initiative.

Dubai Water and Electricity Authority (DEWA) already added 13 electric vehicles to its fleet in 2015-2016.

It is also currently implementing a green charger initiative to establish electric vehicle charging stations across Dubai, with 100 charging stations having already been installed since 2015.