Drivers in the UK can now fill up with new BP Ultimate which includes ‘active’ technology, an innovative formula based on patented technology specially designed to actively fight dirt, protect against it building up and so help engines run as the manufacturer intended. BP fuel stations across the UK will begin to see the new fuels in the coming weeks. Developed over five years by BP technologists in the UK, BP Ultimate containing the new ACTIVE technology has been proven with more than 80 different test methods and thousands of hours of testing, in engines and vehicles. “This is our biggest fuels launch in 10 years”, said Tufan Erginbilgic, BP’s Chief Executive, Down- stream. “Bringing ‘active’ technology to our forecourts, we have developed a fuel that is designed to benefit our customers and the environment. We think this is an important step towards improving fuel efficiency. It demonstrates our commitment to giving our customers what they want at the same time as enabling a reduction of carbon emissions in the atmosphere. In the future, we hope all fuels will be like this.” The roll out of ACTIVE technology fuels will be supported by a television and advertising campaign featuring a character called Orby, a bright green orb who lives in every BP site.
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