The EFR Group has chosen FuelsPricing. com as a strategic pricing partner for its 1,200 fuel retail locations in France, The Netherlands, Belgium, and Luxembourg. Following a successful pilot, the implementation of the pricing application and consulting services to support the roll-out will allow EFR Group to optimise revenue across both forecourt and shop in the different markets in which they operate. “In selecting a pricing partner, FuelsPricing.com’s edge was its subject matter expertise, the flexibility of the solution to operate in diverse and changing markets coupled with its fully integrated analytics,” said the company. FuelsPricing.com is a British specialist in service providing for global fuel and convenience retailers.
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