7-Eleven launches multifaceted campaign to help families in need

7-Eleven Inc. is inviting customers to join it in a multi-faceted campaign to help provide meals to families facing hunger.

The convenience store retailer will launch the campaign in partnership with Feeding America, the largest domestic hunger-relief organization in the United States.

To reach its goal of helping to provide 20 million meals, 7-Eleven is implementing the Feeding America Fridays drink promotion and the Round Up For Rewards program through which customers can donate change and earn chances to win exclusive, once-in-a-lifetime prizes.

"One year ago, we made an unwavering commitment as an essential business to provide food and critical supplies to customers during an unprecedented pandemic. Unfortunately, nearly one year later, hunger continues to rise in America," said 7-Eleven Senior Vice President and Chief Marketing Officer Marissa Jarratt. "As our stores continue to support communities in which they operate, we are inviting customers to help us give back on an even greater scale.

"By simply buying a large drink on Feeding America Fridays or rounding up the nearest dollar for a chance to win awesome prizes, customers can help us reach our goal of putting at least 20 million meals on the tables of families in need. That's 20 million times we can pay it forward together," she added.

On Feeding America Fridays, for every large Big Gulp fountain drink, Slurpee drink or cup of coffee purchased at participating c-stores through April 27, 7-Eleven will help provide a meal to the Feeding America network of food banks.

During the Round Up For Rewards program, customers can round up their purchases to the nearest dollar, with the difference in change being donated to local Feeding America member food banks. All raised funds will help the community in which the respective store operates.

Additionally, 7-Eleven customers who round up and scan the 7Rewards barcode in the 7-Eleven mobile app during checkout will be entered for a chance to win one of the program's weekly prizes. Customers who place an order through the 7NOW delivery app can also opt in to round up their change at checkout to be entered into the sweepstakes.

7-Eleven has worked with Feeding America for 21 years, supporting its nationwide network of 200 food banks, which provide meals to more than 40 million people each year through national and local donations, volunteer efforts and more.