OMV petrol stations in the Czech Republic have partnered with Billa, a renowned supermarket chain, to open convenience stores at their locations. The inaugural Viva Billa-branded store is to open in Prague’s Strakonická district, offering customers a selection of over a thousand products.
This array includes fresh bread, coffee, fruits, vegetables, and many more everyday items. By the end of this year, three more such stores are expected to grace the Czech Republic.
Enhancing Customer Convenience
The objective of this venture, according to Daniel Vasilache, OMV’s General Manager, is to offer an extensive yet carefully selected range of groceries. This thoughtful selection aims to save customers’ precious time and provide a convenient shopping experience.
The Viva Billa stores have already made their mark in Slovakia, with over ten outlets operating across the country. In addition, Billa has an existing collaboration with Shell petrol stations in the Czech Republic. At half of these Shell locations, a basic selection of food is available 24/7 through Billa Stop & Shop stores.
Digital Expansion
Not limiting itself to physical stores, Billa also ventured into e-commerce, launching the full version of its e-shop in September. Currently, its delivery locations are limited to specific areas including Prague, Brno, Mladá Boleslav, Nymburk, Černošice, and Říčany. However, plans are in motion to extend this service throughout the Czech Republic by 2025.
Billa’s Growth in the Czech Republic
Last year, Billa’s turnover in the Czech Republic reached an impressive CZK 33.7 billion, indicating a 7.5% increase compared to 2021. As part of a modernization concept, the company opened a new store in Říčany, near Prague. Ambitious expansion plans are in the pipeline with the company aiming to increase its network by another 80 brick-and-mortar branches by 2028.
The collaboration between OMV petrol stations and Billa supermarkets marks a significant shift in the retail landscape of the Czech Republic. The innovative concept of Viva Billa stores provides a convenient shopping experience for consumers, combining the accessibility of petrol stations with the diverse product range of a supermarket.
With digital expansion plans and a strong growth trajectory, Billa is poised to redefine convenience shopping in the Czech Republic.
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