The Shell brand will soon re-enter the El Salvador fuel retailing market following a brand licensing agreement signed between Shell Brands International AG and Puma El Salvador, S.A. de C.V. Puma Energy will rebrand part of its network with Shell offering quality fuels and products to Salvadoran consumers from 2024..
This brand license agreement will give Salvadoran consumers access to Shell’s premium fuel and lubricant portfolio, together with comprehensive offers in lower-emission fuels and convenience retail.
Stations in San Salvador and other major cities will be the first in El Salvador to adopt the Shell brand, with the target of completing a strong nationwide presence of 60 Shell branded mobility sites over time.
In addition to the Shell branded network, Puma Energy will continue to operate a network of Puma branded sites in El Salvador offering its products. The announcement follows a similar brand license agreement in Honduras between Shell and PETRHOSA (a Puma Energy company), which was announced earlier in the year, and is expected to see over 100 Shell branded sites operated there.
Full story at Shell branded fuel retailing returns to El Salvador with Puma Energy | Shell Global
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