Tanya Balci is an extremely fun-loving, yet business-minded young woman who, with her cheerful nature, quickly instils customers at the fuel station and car wash with a good feeling. Her home is Neuss, a large city in Germany with many suburbs on the left bank of the Rhine with a view of the east bank of the river and hence of the metropolis of Düsseldorf. A spirited and determined woman, she signed a lease presented to her by leading German fuel retailer ARAL.
If you ask how she got in touch with the fuel station and car wash business, her answer is: "My mother was the tenant of a fuel station. During my studies, I helped her at the station, also optimised business processes and, as a result, also contacted the responsible tax office. At some point, the tax advisor asked me if I would like to run a petrol station myself as he knew the district manager responsible for the region and so everything went faster than expected." In June 2018, Tanya actually took over an Aral station in the Neuss district of Grimlinghausen.
The service station's service offerings included a Washtec gantry car wash that had been caring for vehicles since 2013. Tanya bought the gantry car wash from the previous tenant in the course of the fuel station takeover She came to WashTec without hesitation as she said "WashTec offered me everything I imagined from an efficient gantry car wash, washing chemicals and full service.
Let's get a new car wash
Mainly because of this, we decided in September 2020: Hey, let's get a new car wash." We are talking about a SoftCare2 Pro in Silverlight design, which started regular operation in December 2020.The SoftCare2 Pro model Tanya opted for; considered all the wishes she had in mind for her new car wash. In terms of Washtec specifications, she wanted the new machine to have, the variable wash programme structure, the SofTecs Pur washing material, WheelFlash and WheelJet for wheel and rim washing, and the MultiFlex brush.
With a new gantry, this also brought WashTec's StarTrack guide rails into the bay, which makes entry and positioning much easier for customers with its changing lighting patterns. LED rows mounted on the gantry entertain users with different coloured show effects during all stages of washing and care.
Feedback is so important
As a rule, Tanya gets a lot of feedback from customers, mainly because it’s such a large site "Many of them have been washing with us for years, so they know exactly what they are getting. That's why it's our ambition to keep the standard of washing and care absolutely high and make sure everything is working perfectly.
For this reason, we have always opted for a quarterly cleaning interval. On these dates, the installation and bay are thoroughly cleaned. Also, twice a week, two employees trained by me carry out the routine cleaning and an outside specialist comes every six months to clean both the installation and the bay."
As far as chemicals are concerned, Tanya opted for washing and care chemicals from AUWA, a subsidiary of Washtec, offering proven high-performance products, which she told us are the key to more sales and to totally satisfied customers. "Our AUWA customer advisor lives just around the corner. He often comes by to check the settings on the dosing pumps, readjust them if necessary and check the water treatment system. Our high-gloss programmes really benefit from this and also the convertible wash gets the results our customers expect."
Marketing is so important to keep wash numbers high
Tanya says she has always been very committed to marketing to keep the number of washes high and participates in ARAL's SuperWash programme, following certain guidelines, i.e. utilising customer cards for the car wash which get stamped at the checkout for every wash purchased. Furthermore, the site has nominated Tuesday as its washing day.
For customers, this means they are given a 30% discount on every wash programme. She added, "Our car wash day has become very popular. Many customers come to fill up and then say: Hey, today's Tuesday. We will use the car wash. Tuesdays were previously the slowest washing day during the week.”
Thank you Tanya and we hope you will be washing cars for many years to come! More Washtec case studies can be found at www.washtec.de
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