Long queues formed outside the first branch of new McDonald's concept brand CosMc's in Chicago. CosMc's yellow-and-purple design is meant to evoke nostalgia for the brand's past and is named after a strange and obscure company mascot - a cheeseburger-obsessed orange alien with six arms that featured in McDonald's advertising starting in the 1980s.
The menu is slightly more up to date. It includes breakfast sandwiches with slight uplifts - one comes with avocado and tomatillo along with egg and sausage - desserts such as filled donut-like pastries called McPops, and snacks including pretzel bites.
The new outlet gets its name from an old company mascot used in advertising in the 1980s and 90s
The real focus, however, is a long list of drinks that involve various permutations of caffeine, sugar and colours designed to pop on Instagram. They have names like Churro Frappe, S'Mores Cold Brew, Tumeric Spiced Latte and Tropical Spiceaide - a sweet lemonade with a slight kick and red fruits bobbing along the top.
The drinks can be customised with various syrups, flavours, vitamin shots and boba - those chewy, trendy tapioca pearls.
The new brand is an effort by the chain to boost its beverage business and take on the likes of Starbucks. Experts say that drinks have been something of an afterthought, at least in the US market, for the world's largest fast-food company.
See video of the week for a better feel of what a CosMc's is like or read the full story at;
CosMc's: Customers flock to McDonald's new retro drinks brand - BBC News
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