Applegreen, one of Ireland’s leading roadside retailers, and M&S Food are to significantly expand their partnership following a successful first year of operations.
Applegreen and M&S have signed an exclusive 10-year agreement that will add up to 60 new M&S Food at Applegreen locations during that time. Applegreen intends to open 15 new M&S Food locations by the end of 2024, which will increase the overall number of outlets to 20.
Applegreen opened an initial five M&S Food “shop in shop” outlets over the past 12 months. These stores carry a range of up to 400 M&S products, complementing Applegreen’s existing range, and trading has exceeded expectations.
The first of the new stores will be in counties Louth, Meath, and Limerick, with other locations to be announced throughout the year. The M&S Food at Applegreen stores feature the best of M&S Food, including fresh fruit, salads, Irish sandwiches, lunch on the go, dinner options and a selection of other M&S favourites such as Percy Pig sweets, M&S cookies, and Colin the Caterpillar cakes.
All of the new M&S at Applegreen outlets will also feature Click & Collect for M&S Clothing and selected Home product ranges.
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