Thailand’s PTT Oil and Retail Business (PTT OR) strengthened the position of its Café Amazon brand in Thailand last year but fell short in its target of opening 400 new stores globally.
PTT OR opened 299 net new Café Amazon stores in 2023 to reach 4,552 outlets across 11 markets globally. The value-focused coffee chain increased its domestic footprint by 286 sites to reach 4,159 – 54% of which are in PTT OR-owned petrol stations.
Café Amazon served 371 million cups of coffee across its domestic store network last year with its stores accounting for 94% of PTT OR’s total food and beverage footprint in Thailand. PTT OR also operates 221 stores across its Texas Chicken, Pacamera Coffee Roasters and Pearly Tea brands.
World Coffee Portal research forecasts the Thai branded coffee shop market will reach 9,600 outlets by 2029.
Full story Value and convenience enable Café Amazon to extend market lead in Thailand - World Coffee Portal
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