Applegreen has this week unveiled a two week refurbishment of one of its key sites, which the business will use as a blueprint for improvements across its 98-strong UK network, giving greater emphasis to convenience.
This year alone, there will be 15 to 20 upgrades to forecourts across the Applegreen estate, said Martyn Brett-Lee, Applegreen’s managing director UK petrol filling stations, to tempt motorists to widen their shopping choices and make the stores less impulse-purchase-driven.
With this property becoming the ninth in the group to adopt the Londis fascia instead of the Applegreen signage, the forecourt has been renamed Londis Crawley Avenue. Brett-Lee said Londis branding will be introduced at other sites that are well placed to take on a stronger convenience proposition.
“We will work with [Londis owner] Booker to decide which sites will work with a greater convenience range from Londis, rather than the traditional filling station offer,” he said. “We have been averaging at one Londis site a year, but this year we intend to do a significant number more.”
Full story at Applegreen unveils blueprint convenience store for improvement programme | News | Forecourt Trader
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