Foxtrot plans 50 store national expansion in U.S.

Chicago-based Foxtrot announced a mass expansion, which includes an additional 50 new stores throughout the country within the next two years. With the expansion, Foxtrot will continue to power its signature 30-minute delivery and new five-minute pickup service.

The brand is already in Chicago, Dallas and Washington D.C., but will be adding New York City, Austin, Boston, Miami, Los Angeles, Houston and others to the roster.

Building on the success of its current locations in shopping nexuses, Foxtrot flagship stores are currently underway in bustling neighbourhoods like Chicago’s Gold Coast, D.C.’s Dupont Circle and Old Town Alexandria in Virginia, all slated to open later this year.

Additionally, Foxtrot is expanding to multiple new markets in early 2022 with eyes on Austin, Miami and Boston. New store formats will be twice as large as Foxtrot’s earliest models and feature expansive on-premises dining, enhanced cafe menus and in-store merchandising that leans into and anticipates trends within the CPG landscape.

Each aspect of the on-premises retail experience is powered by the company’s proprietary digital app, powering Foxtrot’s unique omnichannel relationship with its guests. Omnichannel customers shop the retailer an average of six times each month, spending evenly between in-store and delivery.

Foxtrot also merchandises using data-driven anticipatory retail. By understanding trends in the CPG space, Foxtrot is able to be nimble with respect to in-store merchandising, anticipating what consumers will be coming through the door for, to make it easier for them to discover and purchase often, and not have the same experience each time.

This approach to leading with insights — and being obsessed with trends — has driven Foxtrot to launch its own private label products in wine, ice cream and snacks.

Additionally, the brand is a well-funded venture-backed company with $65 million in funding to date and culinary credibility. Notable investors include Imaginary Ventures, Lerer Hippeau, Monogram Capital Partners, Blue Hill at Stone Barns’ David Barber, David Chang, former Whole Foods CEO Walter Robb, and Sweetgreen Co-Founder Nicolas Jammet.