Shell launches ‘The Giving Pump’ in the U.S.

Shell has launched “The Giving Pump” at fuel stations across the United States as part of its Force for Good initiative to drive positive change in local communities by giving back.

Through Sept. 30, a portion of the purchases made by consumers who use the designated pump at select Shell stations will support local children’s charities.

More than 2,900 Shell stations in 45 states are participating in this two-month initiative. The Giving Pump will be specially marked with colourful signage to inspire consumers to fuel up and support a range of children’s focused non-profits, including schools, literacy programs, hospitals, youth food pantries and more.

“Shell is excited to help local communities all over the U.S. with this initiative and we encourage our customers to choose ‘The Giving Pump’ on their next fill up to help us fuel the future of your local community,” said Shannon Bryan, manager of brand and communications for Shell Retail US.

Since launching Force For Good, Shell has highlighted the effect Shell wholesalers have in the communities in which they operate, going beyond fuel quality and loyalty.