US, East Coast convenience retailer Onvo has debuted its private label fuel offering and first branded gas station, according to a July 8 company announcement.
The retailer launched the new Onvo-branded gasoline at its Onvo Express convenience store in East Stroudsburg, Pennsylvania. While Onvo hopes to expand its branded fuel offering to more locations in the future, it doesn’t have any immediate plans yet to do so,
Onvo was already offering branded diesel fuel at its travel plazas, which comprise most of its network. By bringing private label fuel to its standard c-store in East Stroudsburg, the company now offers branded regular gasoline to passenger vehicles as well.
The East Stroudsburg location previously offered Valero-branded gasoline, according to Onvo’s website.
Original article Onvo debuts private label fuel, first branded gas station | C-Store Dive (cstoredive.com)
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