Greater emphasis is being placed on the quality of the overall charging experience, according to new research from the 2024 Shell Recharge Driver Programme.The 2024 Shell Recharge Driver Programme looked at the views of 33,696 drivers across Europe, China, and the USA and, for the first time, non-EV drivers were also surveyed.
Around two-thirds (59%) of European EV drivers and more than seven in ten among those in the U.S. (76%) and China (72%) would be willing to travel further to a site that offered superior amenities such as faster charging, retail options and dining facilities.
David Bunch, Global Executive Vice President of Shell Mobility commented: The willingness to drive further for a better charging experience shows the value consumers place on reliability and efficiency. Today’s drivers aren’t just looking for a charge, they also want an experience that enhances their overall journey. With further investment in fast public charging and improvements in convenience retail and dining options on site, we can ensure that consumers feel like they are making the most of their charging time.”
In addition to driving further for a better charging experience, three-quarters of drivers in the U.S. (79%) and China (78%) would be willing to pay a premium for a faster experience..
“Customer expectations on EV charging are rapidly evolving,” Bunch continued: “Charging time is precious time and this is a huge opportunity for the industry to help accelerate the transition to electric mobility.”
Full article EV drivers prefer to drive longer to avoid bad charging experiences | Shell Global