Located in key urban areas, three new PETRONAS-branded fuel retail stations will offer customers convenient access to PETRONAS' high-performance fuel solutions.
PETRONAS VP of Refining, Trading, and Marketing, Ahmad Adly Alias, stated, “For the first time, customers in Brazil will have the chance to experience our products that have fueled champions in Formula One. Additionally, Brazil’s large vehicle fleet in the Latin American region offers us an opportunity to reach a broader customer base.”
“We are thrilled to offer our Brazilian customers, who might have seen our logo at the Autódromo José Carlos Pace or Interlagos circuit, the opportunity to experience firsthand the excellence of our advanced solutions, beyond just our lubricants,” he added.
This model represents PETRONAS' inaugural brand licensing strategy for entering new retail segments in global markets. Through this approach, PETRONAS licenses its brand and fuel formulations to established independent fuel retailers, utilizing their operational strengths and market expertise.
Under this model, the partner assumes responsibility for the financial and operational aspects of the fuel retail stations “Alongside our partners, we are committed to creating value and pursuing our common growth goals,” Ahmad Adly added.
Full story PETRONAS Teams Up with SIM Distribuidora to Launch Three Fuel Stations in Brazil (chemanalyst.com)
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