Caltex is driving non-fuel retail business expansion, partnering with an affiliate of Aroma Group, the owner of "Chao Doi" coffee brand, to compete in the service station coffee shop segment.
The partner plans to bring to the market "Chao Doi" Coffee, and is targeting 200 branches of Caltex service stations throughout Thailand within 5 years.
Sompratana Chermsirivatana, Vice President, Retail Business Development, Star Fuels Marketing Limited (SFL), a subsidiary of Star Petroleum Refining Public Company Limited (SPRC) and the exclusive licensee of Caltex fuels in Thailand, said "Caltex strives to achieve its growth targets and intensely accelerate our network expansion including our non-oil retail business to cover more of our nationwide network.
There are currently about 528 service stations in our Caltex station network. The number of non-oil retail outlets now covers 80% of our Caltex station network which we plan to increase to 85% of our network within 2025. We recognize the importance of continued excellent product and service development to deliver memorable experiences to customers."
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