Shortly after Maverik acquired Kum & Go in late 2023, the Salt Lake City-based company publicly outlined rebrand plans for Kum & Go’s locations in Utah, Idaho, Colorado and Wyoming. However, it never widely shared plans to do so outside of those states, despite ongoing speculation that it would retire Kum & Go’s banner entirely.
Last week, Maverik sent loyalty members in Oklahoma a memo that it was expanding its rebranding efforts to all Kum & Go locations in the Sooner State. The 41 rebrands in the state are expected to finish in mid-2025, Maverik’s spokesperson said on Wednesday, before confirming all locations across the U.S. may be changed.
The spokesperson said that all stores being rebranded will briefly close. Once reopened, they’ll be run by the same team members and include “a similar rewards program.” Maverik had previously said that once each rebrand occurs, customers will no longer be able to use Kum & Go’s rewards points at that location, nor will those points transfer to Maverik’s Adventure Club loyalty program.
Rebranded locations will also feature Maverik’s Bonfire foodservice program. Maverik have previously discontinued Kum & Go’s made-to-order foodservice and mobile ordering programmes
Full story Maverik confirms it plans to rebrand all Kum & Go stores | C-Store Dive.
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