Asda has introduced its first automated free sample vending machine in the UK, calling it a “first to market innovation” that will “revolutionise in-store sampling”.
The machine is supported by Asda’s retail media LS Eleven Media Services, which helps brands engage customers with dynamic content and product trials, The Grocer reported.
This concept, already used in US supermarkets, aims to boost sales, with Freeosk’s machines showing a 50% increase in sales post-campaign.
Full story Asda trials automated free sample vending machine - Retail Gazette
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