With over 4,800 stores operating under the Circle K brand in Europe, Circle K has a broad retail network offering fuel, electric vehicle charging stations, fresh food and beverages.
Since 2016, it has rolled out a unified set up for space planning and supply chain optimisation across its European business units. In addition to this, demand forecasting and replenishment will be implemented at Circle K and Couche-Tard in the US and Canada.
Patnering with RELEX Diagnostics, Circle K benefit from functionality that is integrated with the planning processes and offers detailed insights into the reasons for stockouts and spoilage. This includes root causing that spans end-to-end operations, indicating whether supplier performance is the main factor, for example, or if pack size is causing issues, or in-store balance corrections are affecting KPIs.
With this information, RELEX can help Circle K understand the root causes and then focus on fixing those issues with the relevant parties. Circle K offers a variety of perishable and fast selling products, and with this added end-to-end visibility, it can take steps towards more precise management of inventory for improved KPIs.
“As we continue to streamline our supply chain processes with RELEX, we are always seeking new ways to make improvements,” says Ole Christian Remen, Head of Supply Chain and Merchandising Support, Europe, Circle K. “This solution will allow us to achieve better alignment with our demand forecast to enhance our store performance and ultimately ensure that our customers always find the products they need when they visit Circle K.”
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