The "EG Group" and "Lekkerland" want to bring the shop format to numerous other petrol stations of the "Esso" brand in Germany this year. The number of 50 new openings in the previous year is to be significantly exceeded in 2025.
Currently, the innovative petrol station experience offered by "REWE express" can be found at around 80 stations of the "Esso" brand throughout Germany.
"With 'REWE express', we are changing the perception of petrol stations. The response from our petrol station partners and customers has been very positive.
Special thanks go to all those involved at EG and 'Lekkerland', who are making this roll-out possible in close cooperation and with a lot of commitment," says Volker Friedemann, Country Manager Germany, "EG Group".
Foodservice is the focus
The focus of "REWE express" is on the foodservice sector, which is designed as a shop-in-shop solution under the brand. Here, baked goods as well as cold and hot sandwiches are offered and customers can consume coffee specialties.
In addition, a selected assortment of fresh products for immediate consumption is placed near the checkout zone. These include salads, wraps as well as fruit and vegetables. The "REWE express" range is supplemented by food and drugstore items.
In the course of the roll-out, the concept will be continuously developed on the basis of the experience gained.
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