Iceland Foods is set to double its presence in the forecourt sector through a new strategic partnership with EG On the Move.
The frozen food retailer will be taking its forecourt offering from 11 to 21 sites within the coming months. This new retail partnership will see a dedicated Iceland frozen food range introduced in 10 EG On the Move sites, starting with two stores opening on 17th April.
Outlets will feature prominent Iceland branding on both fascias and in-store displays, with each location offering a tailored number of freezer cabinets based on available space.
The exact range on offer will vary by site, but customers can expect a convenient selection of Iceland’s most popular products and exclusive brands – including Harry Ramsden, TGI Fridays, Greggs, and Cathedral City – making it easy to pick up high-quality frozen meals and essentials.
Full story Iceland doubles presence in the forecourt sector.
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