BP is launching its private label brand, “Epic Goods” with over 50 products that will be sold exclusively at BP’s U.S. convenience retail brands: ampm, Thorntons and TravelCenters of America, according to a press release.
“With this launch BP uncovers an opportunity to set its retail offering apart and create new avenues to develop and deepen guest loyalty. Building on the successful introduction of Epic Goods to the industry in 2024, guests will enjoy even more products in additional categories and promotional efforts in 1,500 stores across 46 states,” the retailer said.
“We are excited to build on the rollout of Epic Goods that began last year,” said Lisa Blalock, president, BP US convenience & mobility. “Epic Goods is a distinct and exclusive brand featuring a range of high-quality, unique products that can only be found at our retail locations, across ampm, Thorntons and TravelCenters of America.
We are focused on introducing new and unique products that taste great, meet our guests’ everyday needs and give them another reason to visit our stores.”
Full story BP Officially Launches Private Label Brand | NACS
Share this:
