Emarat, operating over 155 service stations across the UAE, is planning to improve customer experience in terms of customer service by using digital assets in payment through this collaboration. The technology, provided through Crypto.com, is expected to be incorporated into an initial array of 10 service stations.
Both partners have embarked on a branding initiative called Project Landmark, reputed to be the world’s first project that has promulgated the availability of naming rights for fuel stations.
Also, as part of this campaign, a new service station will be launched in Al Wasl Road, Crypto.com Emarat Service Station, situated at Emarat’s Al Ameen Station. This co-operation is presented as a token of future committed partnership, which will have both brands in the high-visibility places.
Crypto.com believes that the UAE is a tough market for digital innovations. They noted that the country’s openness to the course of technological advancement and regulatory transparency facilitates the growth of crypto-based services. According to Crypto.com regional team, this partnership is an extension of their strategy aimed at increasing product offerings and utility in the Middle East.
Full story Emarat and Crypto.com Introduce Crypto Payments at Fuel Stations in UAE | Live Bitcoin News
Share this:
