Thailand’s PTT Oil and Retail Business will have to significantly ramp up expansion of its Café Amazon business if it is to meet its 300 new outlets-a-year target.
The Bangkok-based oil and retail group opened 299 net new Café Amazon outlets in 2024, including 141 during the fourth quarter.
However, Thailand’s largest coffee chain opened just 47 net new stores in the first quarter ended 31 March 2025 amid a downturn in Thailand’s GDP growth, falling consumer confidence and lower-than-expected tourism numbers.
The Thai economy grew just 2.5% last year, lagging behind the regional average in East Asia. According to the University of the Thai Chamber of Commerce (UTCC), slow economic growth, alongside proposed 36% US trade tariffs and higher living costs, prompted consumer confidence to fall for a third consecutive month in April 2025.
Business confidence also hit a six-month low in April 2025, according to Bank of Thailand figures.
PTT OR currently operates 4,472 Café Amazon stores in Thailand – 52% of which are in PTT OR-owned petrol stations. The group also operates 426 Café Amazon outlets across 10 international markets, with 60% of its international sites in neighbouring Cambodia.
Full story Café Amazon’s expansion slows amid weak Thai consumer confidence
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