A plan to install a digital screen outside a fuel station in the UK has been rejected over fears it could distract drivers and cyclists, a decision which has been described as petty and short sighted, especially in light of the many new live TV poster sights being established around the UK
Advertising company Wildstone Estates had applied to install a tablet-style screen outside the Shell Londis fuel station in George Street, north of Reading Bridge. The screen would have shown six advertising images per minute.
Judging the application, planning officer Gary Miles wrote: “Officers consider that the proposed sighting of the illuminated advertising display sited at the entrance to the service station, would be harmful in terms of highway safety.
“Overall, it is considered that the proposal at this site would harm the interests of visual amenity and be harmful to public safety.”
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